My co-founder and I have been building our company together for several years. Not long ago, I learned that one of our investors had started to worry about our co-founder relationship. The reason was a group chat in which the two of us had gone quiet. The worry was understandable, but it was wrong. We…
An enterprise customer we had built toward for months backed out, late and without warning. The gut punch lasted twenty minutes. What mattered was the next few hours: what we told a team of forty, and in what order. Here is the playbook, and where we went off script.