Tag: Customer Interviews
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On the last Monday of September, I saw the same build vs buy decision from both sides of the table, a few hours apart. In the morning, one of our customers called to say they would end a service we run for them. From January, a team elsewhere in their group would have spare capacity,…
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As implementation gets faster and cheaper, the bottleneck in product development can shift toward product management and design. Engineers can turn an idea into working software while the team is still figuring out which problem matters, how people will use the solution, and whether anyone will pay for it. Product and Design Are Getting Faster…
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Most people who work in product development agree that it is essential to understand key problems in order to build good solutions. This often involves understanding the customer or finding new products. It has also become common for engineers, who are responsible for building the product, to be involved from the start. This is explained…